Posts Tagged ‘tool’

Insurance Risk Calculator Tool Helps You Sell Insurance.

Virtual Insurance Advisor has recently unveiled a new online insurance tool called the Insurance Risk Calculator. 

It can be found at it’s own domain: http://insuranceriskcalculator.com

This interactive tool allows users to input their age, sex, and location to learn a great deal about their personal insurance risk statistics.  From the expected age of their death, to the odds of being injured by an uninsured motorist, to the potential probability of having a fire claim this year, the statistics are both personal and alarming.  Although I am sure my readers can think of many more opportunities, I would like to identify a few uses of this tool while selling insurance.

1 - Show clients their Insurance Risk Calculator Profile while selecting coverages.
When going through an auto, homeowners, renters, life, or disability policy, clients often ask things like: what are the odds that I’ll actually need this coverage.  You can take them to the website, type in their information and Voila - “One in Twenty!”  One of the most difficult things about selling insurance is helping clients understand not only that bad things happen to good people, but that bad things can happen to them.  What’s great about the Insurance Risk Calculator is that it provides probabilities like 1 in 20 that people can relate to.

2 - Use the Risk Calculator as an upselling tool.
If you have identified the clients within your book of business that have auto and home insurance but do not currently have life insurance with you, send them an email with a link to the insurance risk calculator.  You could even input their information and send them a link to their results page.  This should make it clear to them why they purchased home and auto, and at the same time help them understand they have not addressed all their insurance needs and family risk.

3 - Link to the Insurance Risk Calculator from your website.
When potential customers are visiting your website, a link to the risk calculator will give them an opportunity to see how much individual risk they are exposed to.  For most people, this will heighten their sensitivity to the need to purchase not just any coverage, but the coverage that best fits their needs.  Since they are already on your site, they will be more likely to contact you for more information and to have a smart conversation about risk.

4 - Look out for the younger insureds in your book of business.
We all know that teenagers cause a lot of accidents.  Even teenagers themselves are aware of this.  If you take a moment of your time to show a teenager (expecially a boy) the odds of him getting in a car accident or injuring someone else this year, you will heighten his sensitivity to the importance of safe driving.  If Mom or Dad get a chance to see this conversation, you will have provided some goodwill to the family, which can hopefully result in more referrals!

Those are just a few ideas, please let me know what other thoughts you may have!

Edited: January 4th, 2010