The 4 Hugest Insurance Agency Marketing Mistakes Ever!

Nothing is more essential to being successful in the insurance game than effective marketing. 

Nothing.

If you are amazing at marketing you might succeed, but if you cannot promote your business you will definitely fail. During several years in insurance, I saw uncountable advertising mistakes. Save yourself by avoiding the most popular four.

1 - The first error is failing to plan.

I am perpetually astonished at the quantity of insurance agents who do not properly prepare their advertising plan beforehand. Some insurance agents simply set aside a certain amount of their budget and try to spread it evenly through the year. Responding to sales representatives that meet you is not a smart approach. You really need to take time to make a plan for marketing your agency. Think about your prime customers and allocate your budget based on the different mediums that you think will reach them. If your target customers are retired folks you may use a more traditional approach. If you’re targeting clients with many lines of insurance, you will want to spend a majority of your funds on online advertising.

2 - The second agent error is not tracking the effectiveness of various advertising strategies.

Marketing is constantly changing, and what was successful before may not reach target customers today. You always should perpetually try different methods and if you fail to track your results you will never know what to modify. Make sure to learn how each client of yours contacted your business and invest more resources toward the things that bring customers, and stop paying for the ones that are a waste.

3 - The third mistake is utilyzing former strategies.

I know the previous methods of branding your name no longer work. Insurance Salespeople of the past believed that if they bought marketing all around town, prospects would remember their agency when they shop for insurance and contact the agency. That does not work any more. Moving forward, a person could drive past your billboard twice a day for ten years still use the internet to shop. The intent now is to be the first second or third agency they contact when they are searching for insurance. The place to market is on the web.

4 - The final agent advertising error is not using your customer base.

Some individuals don’t go online for insurance, they consult other people. That is why it is fundamental that you develop a referral program where you reward customers for referring people they know. Ensure each customer knows about it and that they always have your phone number. Ensure this by convincing them to program your phone number into their mobile phone in case they get in an accident.
In order to be successful at advertising, you must be ready to evolve. Properly proportioning your budget from the onset, utilyzing new techniques like using the internet, using your current clients, and keeping track of your results will help you head off all these slips and help you develop customers.

Posted: May 23rd, 2009 under Uncategorized.